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Introducing Halo Agents
Halo, Permutive’s new agentic suite, is built to drive revenue growth by enabling – for the first time – direct buying to scale infinitely across publishers and campaigns
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Conversation Makes It Possible: Unlocking Empathy During COVID
Introducing the Permutive and BeOp Make Possible Bitesize series for Mental Health Awareness Month Two years ago, I was on a C-130 in Helmand Province, Afghanistan, sitting next to my best friend, First Lieutenant (now Captain) Josh Morgan. We were wrapping up a seven-month deployment, on our way to Kuwait with our Marine unit. We…
Take charge of your identity strategy
The digital advertising industry is grappling with a big question: How can we develop privacy-safe solutions that still allow publishers to monetize all of their data and advertisers to target their audiences and uncover relevant new audiences? To answer this, we commissioned Forrester Consulting to find out which path brands and publishers are taking…
Identity is important but it’s not the cure-all solution
The push for consumer privacy is changing the advertising ecosystem. Every announcement and update creates another hurdle for publishers and advertisers. One of the most pressing concerns is around identity and whether using it for advertising is privacy compliant. Google recently shared that it will not build alternate identifiers to track individuals as they browse…
“People want scale, but no one knows what scale is”: Why the Guardian is focusing on quality, not volume
Publisher first-party data is a core component of privacy-safe digital advertising. It creates a clear path through the chaos that’s being created by regulators and browsers, not only in the short-term but for building solutions that are fit for the future too. The shift towards protecting user-privacy also offers a chance for publishers and brands…
Tackling the identity challenge: Why every publisher has 100% visibility on their audience
The days of tracking users across the internet are over. As the industry reacts to the impact of regulation and browser developments on identity solutions, there are few important questions that we need to ask ourselves to remain focused on privacy — and ensure those that hold valuable first-party data, remain the owners of that…
Why post-cookie solutions need to put user privacy first
During IAB ALM 2021, we hosted a session on “Balancing Privacy and Personalization in Today’s Digital Landscape.” The conversation included a spectrum of views from both the buy- and sell-side, and the overarching theme was privacy-by-design. Our panelists included: Mike Nuzzo, VP, Head of Data & Audience Intelligence at Hearst; Trace Rutland, Digital Hub Director…
Three ways to take charge of your identity strategy
Data regulations and browser updates that aim to protect user-privacy are upending marketing strategies. With GDPR in the UK, CCPA in the US, the looming deadline for the removal of third-party cookies from Chrome, and additional announcements from Google about what is and isn’t allowed in their ecosystem, marketers are facing a confusing and fragmented…
“We have an opportunity to take back the ecosystem”: Navigating Google’s privacy update
The news that Google will not build any alternate identifiers to track individuals as they browse across the web, and crucially, that their products will not support any identifiers in the bidstream in future, put the industry into a spin. To help inject some calm into the chaos, we held a customer-only event to discuss…
Explainer: What are Publisher Cohorts and how do they differ from Google FLoCs?
Google has confirmed the inevitable, that it will not build any alternate identifiers to track individuals as they browse across the web, and their products will not support any identifiers in the bidstream in future. Without identifiers in the bidstream, working directly with publishers is going to be the only clean and safe route for…
‘Diversity’ isn’t just one conversation: it’s billions
Introducing the Permutive and DICE ‘Make Possible’ podcast for Women’s History Month Different women have different histories. That’s why — for our only activity during Women History Month — the DICE community has partnered with Permutive to shine an intersectional light on the experiences of all women, and the fact no two journeys to equality…
Accessing and Activating First-Party Data: Overheard at the Digiday + Permutive Lunch & Learn
By 2022 the third-party cookie will disappear. As brands search for ways to continue targeting consumers on the open web, with relevant and personalized content, many are turning to first-party data. Publishers are in a unique position — one where they can be fairly paid for the value they bring to the advertising ecosystem. That…
Find out how much of your data-driven ad revenue is at risk
Soon third-party cookies will no longer be available for audience targeting. Without that data, publishers’ audiences won’t hold the same value in the Open Marketplace (OMP) and it means 95% of the web will become anonymous to advertisers. To help publishers see how much of their data-driven ad revenue is at risk, we’ve created an…
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