Turn insights into outcomes
Explainer: What are Publisher Cohorts and how do they differ from Google FLoCs?
Google has confirmed the inevitable, that it will not build any alternate identifiers to track individuals as they browse across the web, and their products will not support any identifiers in the bidstream in future. Without identifiers in the bidstream, working directly with publishers is going to be the only clean and safe route for…
‘Diversity’ isn’t just one conversation: it’s billions
Introducing the Permutive and DICE ‘Make Possible’ podcast for Women’s History Month Different women have different histories. That’s why — for our only activity during Women History Month — the DICE community has partnered with Permutive to shine an intersectional light on the experiences of all women, and the fact no two journeys to equality…
Accessing and Activating First-Party Data: Overheard at the Digiday + Permutive Lunch & Learn
By 2022 the third-party cookie will disappear. As brands search for ways to continue targeting consumers on the open web, with relevant and personalized content, many are turning to first-party data. Publishers are in a unique position — one where they can be fairly paid for the value they bring to the advertising ecosystem. That…
Find out how much of your data-driven ad revenue is at risk
Soon third-party cookies will no longer be available for audience targeting. Without that data, publishers’ audiences won’t hold the same value in the Open Marketplace (OMP) and it means 95% of the web will become anonymous to advertisers. To help publishers see how much of their data-driven ad revenue is at risk, we’ve created an…
IDFA: The way users are tracked today is unsustainable
Apple’s privacy update for its Identifier for Advertisers (IDFA), requiring app developers to request permission from users to track them for ad targeting, will be released this quarter — adding fuel to the privacy fire. The changes will have a significant impact in the app ecosystem, to such an extent that Facebook, Snap and gaming developer…
Championing Black voices: “As a Black person within the corporate world, representation is not where it should be.”
To celebrate Black History Month (BHM) in the U.S. and Canada, BHM is taking over our Make Possible Bitesize podcast to shine a light on inspiring Black professionals. Our first episode is now live, featuring Ope Runsewe, Director of Partnerships at American Express in conversation with Michael Ogunjobi, Lead Customer Success Manager at Permutive. Runsewe…
What the FLoC is a cohort? And what’s FLEDGE got to do with it?
On Monday 24th of January 2021, Google Ads released a number of proposals, which aim to enable use cases that previously relied on third-party cookies. In its blog post — “Building a privacy-first future for web advertising” — it details the progress of Google’s Privacy Sandbox technology by introducing “Federated Learning of Cohorts”, or FLoC — a…
Show them, don’t just tell them – the secret to winning RFP responses
Essence recently held a webinar with top publishers to help them better understand what makes a winning response to an RFP. Here’s what they had to say. As confidence begins to return and advertisers replenish budgets, publishers can look forward to receiving an increasing number of RFPs for upcoming campaigns. Now, more than ever, it…
Why PMC says first-party data is “a win for everybody”
Publishers adopting first-party data strategies are already seeing huge lifts in advertising revenue and there’s more to come through closer partnerships with advertisers in the near future. That was the big takeaway from Permutive’s recent “Make Possible” virtual event “A Post-Cookie World – How Publishers and Advertisers Move Forward”. Penske Media Corporation’s (PMC) Chief Advertising…
How Permutive’s Events Are Driving Change
Most B2B event marketers say the top goals for event programs in 2020 are driving brand awareness, lead generation, sales acceleration and boosting customer engagement. Although we’d underwrite any one of those goals, the impact of events on your business and the industry you operate in goes well beyond that. This year, the resurgence of…
Overheard at the Publishing Product Leaders Lunch and Learn with Digiday and Permutive
Publishers have only just had to deal with GDPR and CCPA compliance and now they’re having to pivot towards a landscape where third-party cookies are crumbling and first-party data is king. Circumnavigating these choppy waters would be challenging at the best of times but Covid-19 lockdowns have thrown in the added complication of teams working…
How publisher data can define the “next web”
The Telegraph’s subscription business has overtaken its advertising revenues as the publisher says it has stopped chasing scale at all costs. It has launched a suite of first-party advertising solutions that will now be marketed under the banner of Telegraph 1 as part of a plan to lock in a “reader-first”, privacy-compliant future. These will…
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