- Blog
- Third-party cookies
Find out how much of your data-driven ad revenue is at risk
Soon third-party cookies will no longer be available for audience targeting. Without that data, publishers’ audiences won’t hold the same value in the Open Marketplace (OMP) and it means 95% of the web will become anonymous to advertisers. To help publishers see how much of their data-driven ad revenue is at risk, we’ve created an interactive third-party cookie calculator. The amount of revenue a publisher may lose, as a result of browser changes, is dependent on many variables and individual strategies. This calculator allows publishers to adjust some of these variables to understand the impact on their business. Enter an…
Written by
Robbert Van Der Pluijm
Soon third-party cookies will no longer be available for audience targeting. Without that data, publishers’ audiences won’t hold the same value in the Open Marketplace (OMP) and it means 95% of the web will become anonymous to advertisers.
To help publishers see how much of their data-driven ad revenue is at risk, we’ve created an interactive third-party cookie calculator.
The amount of revenue a publisher may lose, as a result of browser changes, is dependent on many variables and individual strategies. This calculator allows publishers to adjust some of these variables to understand the impact on their business. Enter an email address to receive the results in your inbox and share the findings with colleagues.
Try the cookie calculator now
You may be interested in
Beyond Transactions: How AI Has Reshaped Publisher Monetization
Learn MoreTrends from this Fall’s Event Season
Learn MoreKeep going, there's more to uncover.
Beyond Transactions: How AI Has Reshaped Publisher Monetization
How publishers are using agentic to turn rich data into scalable, outcome-driven reach for their ad-buying clients.
Trends from this Fall’s Event Season
Over the past few weeks, the Permutive team has been busy attending, speaking, and hosting events. We've had a front-row seat to conversations on where the industry is headed and here is what we heard most often this fall event season.
Permutive earns five G2 badges, including its first Easiest Admin
Permutive has earned five badges in the G2 Fall 2026 Report, including our first-ever Easiest Admin badge alongside DMP Leader and Momentum Leader. Here's what our users said.
Permutive Taps Former LiveRamp Exec David Rifkin to Help Agencies Navigate the Next Era of Addressability
Programmatic pioneer to help ad buyers solve addressability and data challenges while improving campaign performance amid agentic adoption.
TransUnion and Permutive partner to expand addressable reach and improve advertising performance across the open internet
Permutive delivers expanded TransUnion audience reach.
Beet Retreat Berkshires Recap
For three days last month, over one hundred senior media, agency, and ad-tech executives traded Zoom for upstate New York at Beet Retreat Berkshires. It has become one of the industry’s most closely watched off-the-record gatherings with a mix of fireside chats, curated panels, and roundtable breakouts. This year’s agenda was built around the idea of an “Outcome Economy” and brought together industry voices to debate how AI, commerce media, CTV, and identity are rebuilding the advertising ecosystem in real time. We were in attendance and led two sessions, so here are the themes that…