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Blog
Publishers

Permutive earns five G2 badges, including its first Easiest Admin

Permutive has earned five badges in the G2 Fall 2026 Report, including our first-ever Easiest Admin badge alongside DMP Leader and Momentum Leader. Here’s what our users said.

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Permutive & TransUnion
Announcements
Blog
Press
Addressability
Advertisers

TransUnion and Permutive partner to expand addressable reach and improve advertising performance across the open internet

Permutive delivers expanded TransUnion audience reach.

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Permutive & Genius
Announcements
Blog
Advertisers
First-party data

Driving cultural impact at scale: How advertisers are winning with Genius Verse and Permutive

Genius Verse is now powered by Permutive, turning fans’ real-time engagement with lyrics, artists and meaning into signals brands can act on, reaching them when it matters most.

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G2 Summer 2026 badges
Blog
Data Collaboration
First-party data
Outcomes
Privacy
Publishers

Permutive earns five G2 badges in the Summer 2026 Report, including DMP Leader and High Performer in Enterprise and Mid-Market

Permutive has earned five badges in the G2 Summer 2026 Report, including DMP Leader and High Performer across Enterprise and Mid-Market businesses. Here’s what our users said.

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G2 Spring 2026 image
Blog
Data Collaboration
Publishers

Permutive earns top G2 rankings in Spring 2026 Report, including DMP Leader

Permutive has earned five badges and twelve #1 rankings in the G2 Spring 2026 Report, including DMP Leader and Momentum Leader. Here’s what our users said.

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Blog
Agency performance
Agentic advertising
Curation
Data-enriched PMP
Programmatic efficiency
Programmatic waste

From scale to accountability: The new agency value equation

Discover how leading agencies are rebuilding efficiency and accountability in programmatic media. Learn the 3-step blueprint to reclaim ROI, reduce waste, and deliver verifiable performance through data-enriched PMPs.

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Blog
Agency performance
Agentic advertising
Curation
Data-enriched PMP
Programmatic efficiency
Programmatic waste

The curation revolution: Rebuilding trust and transparency in programmatic

Discover how leading agencies are rebuilding efficiency and accountability in programmatic media. Learn the 3-step blueprint to reclaim ROI, reduce waste, and deliver verifiable performance through data-enriched PMPs.

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Blog
Agency performance
Curation
Data-enriched PMP
First-party data
Programmatic efficiency
Programmatic waste

The performance paradox: Why programmatic efficiency is broken

Discover how leading agencies are rebuilding efficiency and accountability in programmatic media. Learn the 3-step blueprint to reclaim ROI, reduce waste, and deliver verifiable performance through data-enriched PMPs.

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Blog
Agentic advertising
AI
Automation
Data Collaboration
Direct buying
Halo agents
Infinite scale
Outcomes

Introducing Halo Agents

Halo, Permutive’s new agentic suite, is built to drive revenue growth by enabling – for the first time – direct buying to scale infinitely across publishers and campaigns

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Blog
Addressability
Cohorts
Publishers

The Publisher’s Strategic Advantage (3/3)

Learn from Aline Zenses, Permutive’s MD of DACH, on why a powerful outcome-driven sales narrative is only as good as your team’s ability to execute it. In this series, we’ve covered why publishers now hold the data advantage and how to package that data into an outcome-driven sales story.

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Blog
Addressability
Cohorts
Publishers

The Publisher’s Strategic Advantage (2/3)

Learn from Aline Zenses, Permutive’s MD of DACH, on how the data advantage has shifted towards premium publishers, and why the critical next step is to translate that edge into a compelling sales narrative. Your first-party data isn’t just for targeting; it’s your most valuable product.

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Feature image The Publisher Strategic Advantage part 1 by Aline Zenses
Blog
Addressability
Cohorts
Publishers

The Publisher’s Strategic Advantage (1/3)

Learn from Aline Zenses, Permutive’s MD of DACH, on how new technology is leveling the playing field, making 100% of your audience addressable by unifying identity, contextual, and predictive cohort signals, empowering publishers to shift from a volume-based to a sustainable, value-based sales proposition.

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