- Blog
- Advertisers
Make Possible Bitesize: A new podcast by Permutive
Introducing Make Possible Bitesize, a new weekly podcast brought to you by Permutive, championing change in publishing, advertising and beyond. Each episode, we will ask an inspiring guest 3 questions about their careers, their lives, and how they’re making change possible, all in under 10 minutes. On our inaugural show, Kristy Schafer, VP Americas, Permutive is joined by Stephanie Layser, VP Advertising Technology & Operations at News Corp. Hear what she’s most proud of and how she’s driving change in her industry. Learn more about Prebid and the publisher talk force which Stephanie heads up at https://prebid.org/. Watch the live…
Introducing Make Possible Bitesize, a new weekly podcast brought to you by Permutive, championing change in publishing, advertising and beyond.
Each episode, we will ask an inspiring guest 3 questions about their careers, their lives, and how they’re making change possible, all in under 10 minutes.
On our inaugural show, Kristy Schafer, VP Americas, Permutive is joined by Stephanie Layser, VP Advertising Technology & Operations at News Corp. Hear what she’s most proud of and how she’s driving change in her industry. Learn more about Prebid and the publisher talk force which Stephanie heads up at https://prebid.org/.
Watch the live recording below:
Alternatively, you can listen to the podcast here
Subscribe to the weekly podcast here: Listen on Spotify
You may be interested in
The Outcomes Era is here: How publishers can win back the Open Internet
Learn MoreLaunch Event: Meet Permutive’s Halo agents – infinitely scale direct buying
Learn MoreKeep going, there's more to uncover.
The Outcomes Era is here: How publishers can win back the Open Internet
Permutive CEO Joe Root announces the launch of Halo, a suite of sell-side AI agents, to help publishers build better ad products and compete with Walled Gardens on outcomes. This suite is designed to enable publishers to scale direct buying infinitely in the new era of advertising defined by AI and agentic buying protocols.
Launch Event: Meet Permutive’s Halo agents – infinitely scale direct buying
Join Permutive’s CEO, Joe Root, and VP Product, Chloe Grutchfield, as they unveil Permutive’s Halo, the agentic suite that automates, predicts, and scales outcomes across publisher and advertiser data collaboration.
Introducing Halo Agents
Halo, Permutive’s new agentic suite, is built to drive revenue growth by enabling – for the first time – direct buying to scale infinitely across publishers and campaigns
The Publisher’s Strategic Advantage (3/3)
Learn from Aline Zenses, Permutive’s MD of DACH, on why a powerful outcome-driven sales narrative is only as good as your team's ability to execute it. In this series, we’ve covered why publishers now hold the data advantage and how to package that data into an outcome-driven sales story.
The Publisher’s Strategic Advantage (2/3)
Learn from Aline Zenses, Permutive’s MD of DACH, on how the data advantage has shifted towards premium publishers, and why the critical next step is to translate that edge into a compelling sales narrative. Your first-party data isn't just for targeting; it's your most valuable product.
Navigating CTV: TelevisaUnivision’s addressability blueprint
Audience fragmentation is the top obstacle for maximizing CTV publisher revenue. Watch this on-demand webinar, “Navigating CTV,” to learn TelevisaUnivision’s successful blueprint. You’ll hear how they overcame fragmentation using a unified, privacy-safe ID to activate audiences at scale and unlock the full value of their premium video inventory.


