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Digiday – “It felt terrible to go into an agency and tell them we have 50 million unique users a month but we can only target 10% of them. We weren’t able to understand our own audiences on our owned and operated sites.” LADbible Group Head of programmatic Macauley Lowe explains to Digiday how they solved this issue working with Permutive.
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Digiday – “It felt terrible to go into an agency and tell them we have 50 million unique users a month but we can only target 10% of them. We weren’t able to understand our own audiences on our owned and operated sites.” LADbible Group Head of programmatic Macauley Lowe explains to Digiday how they solved this issue working with Permutive.
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