- Blog
- Publishers
How to take control of your data with Publisher IDs
Publisher data fuels the digital advertising industry, but this data is often packaged up and sold by third parties, resulting in publishers losing ownership of their data and compromising user privacy. Publishers can take back control of their data by building a publisher ID to understand and activate users across sites; those that do can achieve performance and privacy, with no trade-offs. Focusing on authentication alone won’t be enough, and workarounds won’t survive. Safe targeting using the publisher’s first-party data is a sustainable solution that doesn’t aggregate publisher data, protects user privacy, and allows data owners to control their data…
Written by
Robbert Van Der Pluijm
Publisher data fuels the digital advertising industry, but this data is often packaged up and sold by third parties, resulting in publishers losing ownership of their data and compromising user privacy.
Publishers can take back control of their data by building a publisher ID to understand and activate users across sites; those that do can achieve performance and privacy, with no trade-offs. Focusing on authentication alone won’t be enough, and workarounds won’t survive. Safe targeting using the publisher’s first-party data is a sustainable solution that doesn’t aggregate publisher data, protects user privacy, and allows data owners to control their data and their fate.
At a recent customer-only event, Kayleen Ohneck, Director, Verified Data and Technology at Publicis Media, shared her views on identity strategies, the synchronicity between how publishers and advertisers approach identity frameworks, and why advertisers should not put cookieless testing on the back burner.
Watch the full session below:
You may be interested in
Turning trusted communities into revenue: How Mumsnet uses Permutive for first-party data collaboration
Learn MoreWebinar: Keine Logins? Kein Problem
Learn MoreKeep going, there's more to uncover.
Turning trusted communities into revenue: How Mumsnet uses Permutive for first-party data collaboration
By empowering Mumsnet to segment its audience into meaningful cohorts, Permutive has enabled the publisher to surface new opportunities for both endemic and non-endemic brands.
Webinar: Keine Logins? Kein Problem
Wie Publisher die Nachfrage von Werbekunden mit demografischen First-Party-Daten aus Umfragen erfüllen können.
Permutive earns top G2 rankings in Summer 2025 Report, including #1 Momentum Leader
Recognition across customer satisfaction, market momentum, and support highlights our dedication to enabling customer growth in the new era of data collaboration.
The Data Collaboration Summit
Permutive’s Summit showcases how collaboration and direct relationships can reimagine advertising and boost Open Internet performance.
Let’s meet at DMEXCO 2025!
Expand your data collaboration and achieve incremental outcomes. Meet the Permutive team and let’s reimagine advertising together.
Permutive and Ocado Ads launch unique audience targeting capabilities for publishers and advertisers to drive incremental outcomes
Future, Immediate, The Independent and News UK join as inaugural publication partners. Permutive, the data collaboration platform powering the advertising ecosystem, is excited to announce a new partnership with Ocado Ads, the Retail Media Network of the UK’s fastest growing retailer. The collaboration means that publishers can now securely enrich their first-party data with Ocado’s extensive retail insights, creating unique targeting opportunities for brands and advertisers to achieve incremental full funnel outcomes on the Open Internet. The partnership builds on the 2024 launch of Ocado Ads, which offers the most complete data set in market…