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- Direct-sold
Gumtree is seeing positive results from using first-party data in direct deals
Short-term pain for long-term gain is a business cliche. But it’s not wrong, as online classifieds site Gumtree’s direct ads business shows.
Written by
Robbert Van Der Pluijm
Advertising Week – When consumers “reject all” cookies, programmatic advertising no longer works, so advertisers must consider alternative strategies today.
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