Media Moments 2020 Report
Guides & whitepapersAdvertisers Media Moments 2020 Report From the collapse of events to the boom in subscriptions and shifting trust in journalism, this report explores them all.
Read MoreA history of IDFA – Apple’s privacy U-turn
Apple’s recent announcement of changes to IDFA, its proprietary user identifier, signals a significant step change in the company’s approach to in-app user privacy by giving the user the upper hand for the first time. Not only that, the change is representative of a trend and a general change in attitude that we’re seeing in…
Read MoreForrester Total Economic Impact Report
Guides & whitepapersAdvertisers Forrester Total Economic Impact Report Boost ROI by 291% with the right DMP We wanted a deeper understanding of the costs, benefits, and risks involved in deploying a data management platform (DMP), so we commissioned Forrester Consulting to conduct a Total Economic Impact™ study of Permutive’s Edge DMP.
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