The drive to first-party data
Adweek – Just about every publisher and advertiser is on some kind of first-party data journey. But this journey can be complicated. So, let us be your guide and show you how it’s done.
Read MoreBurdaForward und Permutive erforschen die Zukunft der Privatsphäre
Past events & webinars BurdaForward und Permutive erforschen die Zukunft der Privatsphäre BurdaForward and Permutive discuss the role of first-party data and clean rooms in a post-cookie world. German Language. Begleiten Sie uns in eine Welt mit mehr Daten, aber weniger Informationen. Wir zeigen auf welchen Mehrwert First-Party-Daten sowie Clean Rooms haben und welche Rolle…
Read MoreRelieving Data Deprecation and Identity Challenges
Guides & whitepapersIdentity Relieving Data Deprecation and Identity Challenges Privacy regulations and browser updates, focused on protecting user identity, will change how brands target, measure, and optimize marketing campaigns. These initiatives are leading to data deprecation, the reduction in consumer data available for use in data-driven marketing. Identity-based strategies are useful for authenticated, customer-first marketing,…
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