The Digital Bash
Die Chrome-Ankündigung und der Untergang des Third-Party-Cookies In Deutschland sind wir schon viel früher durch Firefox in den Genuss gekommen. Theoretisch sind wir dem Problem daher voraus, nur haben wir es bis jetzt passiv betrachtet, weil “es ging ja noch”. Das hat nicht geholfen. Die Chrome-Ansage war deshalb so laut, weil Chrome weltweit den größten…
Read MoreWhy publishers are missing out on data-driven revenue
Guides & whitepapersAdvertisers Why publishers are missing out on data-driven revenue Building new revenue channels, personalizing the on-site experience, and increasing advertising revenue are high priorities for publishers. For many, these needs have resulted in more mature data strategies — but this focus comes at a time when industry-revolutionising trends are changing the way media…
Read MoreThe state of the publisher industry
Guides & whitepapersAdvertisers The state of the publisher industry Uncover Where Publishers’ Priorities Sit in 2019. In our research we uncovered three key themes: 1. Growing Advertiser Demand: One of the biggest priorities for publishers, but many feel unable to respond to RFPs and don’t believe in their ability to sell with data. 2. Increasing…
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