Bauer Media on utilising first-party data through Permutive’s Audience Activation Platform
We invited Kieran Lewis, Head of Commercial Product & Data at Bauer Media, to Permutive HQ to discuss his challenges, how our Audience Activation Platform has addressed them, and his advice for the future of advertising.
Read MoreReimagining programmatic: Driving open marketplace yield with publisher-driven curation
Past events & webinars Reimagining programmatic: Driving open marketplace yield with publisher-driven curation As signal deprecation drives down eCPMs and limits advertisers’ reach, publishers, advertisers, and agencies are urgently seeking new methods to sustain and enhance programmatic yield. This webinar delves into how curation is transforming digital advertising, enabling publishers to boost inventory value by…
Read MoreCookie or not, nothing has changed. Don’t leave your destiny in the hands of Google
Google’s announcement that it’s no longer getting rid of third-party cookies risks creating a false sense of security for publishers and advertisers alike.
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