Permutive named as a partner in Google’s curation offering
Permutive was named a partner in Google’s new curation capabilities across Google Ad Manager inventory, which helps agencies identify and purchase the best publisher inventory and audiences.
Read MoreBoosting ad revenue with first-party signals: Daily Mail Group Ireland’s new strategy for better targeting
Past events & webinars Boosting ad revenue with first-party signals: Daily Mail Group Ireland’s new strategy for better targeting Watch our on-demand webinar on how publisher signals revolutionise ad targeting. Learn from Daily Mail Group Ireland’s success story and unlock the power of your first-party data.
Read MoreUnlocking first-party data success: Matthew Rance on Immediate’s journey with Permutive
We invited Matthew Rance, Head of Commercial Data & Analytics at Immediate, to Permutive HQ to discuss his challenges, how our Audience Activation Platform has addressed them, and his outlook for the future of advertising.
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