Press
First-Party Data Gets a Second Look
AdMonsters – “The challenge with the way identity has been used for advertising over the last decade is that it doesn’t respect user privacy or provide any visibility into what happens to that data.” AdMonsters caught up with Aphrodite Brinsmead, from Permutive’s Product Marketing Team, to dive deeper into Permutive’s views on identity and what’s…
Read MoreAdvertising’s great unknown: why audience intent matters more than identity
DCN – Today’s publishers are leading the way when it comes to reimagining advertising in a world without third-party cookies. They started thinking about a future based on first-party data long before Google announced that it would discontinue support for third-party cookies. But now, publishers have an opportunity to reshape the industry for the better…
Read MoreMeet Adweek’s 2020 Young Influentials Who Are Shaping Media, Marketing and Tech
AdWeek – We’re proud to share that our Co-founder and CEO, Joe Root has been named one of Adweek’s 2020 Young Influentials. Joe joins an outstanding group of individuals who are shaping the future of media, marketing and tech.
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