Press

WNIP – Content consumption has doubled during the pandemic. It is up from 3 hours 17 minutes per day, to 6 hours 59 minutes, according to a new report by media measurement company DoubleVerify. What does this mean for contextual targeting and the quality of content?

AdMonsters – “The challenge with the way identity has been used for advertising over the last decade is that it doesn’t respect user privacy or provide any visibility into what happens to that data.” AdMonsters caught up with Aphrodite Brinsmead, from Permutive’s Product Marketing Team, to dive deeper into Permutive’s views on identity and what’s…

DCN – Today’s publishers are leading the way when it comes to reimagining advertising in a world without third-party cookies. They started thinking about a future based on first-party data long before Google announced that it would discontinue support for third-party cookies. But now, publishers have an opportunity to reshape the industry for the better…