Press

WNIP – Publishers embracing first-party data are already seeing revenue lifts. And closer relationships with advertisers are the key to improving this initial success, once third-party cookies are defunct.

AdMonsters – Now that the third-party cookie is on its farewell tour, publishers are warily giving their first-party data another look, but a big question remains: how do publishers actually sell first-party data marketplaces and garner advertiser interest?

Admonsters – At our latest roundtable premium publishers discussed how they are rethinking their data strategies and leveraging the value of their first-party data.