Press

Admonsters – At our latest roundtable premium publishers discussed how they are rethinking their data strategies and leveraging the value of their first-party data.

Karen Eccles, Senior Director of Commercial Innovation, says that the publisher has “entirely stopped chasing scale for scale’s sake” and that the new approach delivers better results for advertising, although peripheral traffic has reduced slightly.

Digital Trends was a lot like most publishers. Unable to fully activate against audience data because of limitations around third-party cookies in Safari and Firefox, the team knew they were leaving a lot of money on the table. After phases of research and planning, they decided to switch to edge DMP, Permutive. Find out the…