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The NY Post is turning first-party data into direct deals, with a little help from its friends

By The Permutive Team | April 23, 2024

The New York Post is transforming its advertising strategy by leveraging first-party data to secure direct deals with advertisers, a shift facilitated by its partnership with Permutive and Prohaska Consulting.

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LiveScore partners with Permutive to kick off new audience data platform ahead of Euros 2024

By The Permutive Team | April 18, 2024

LiveScore, the global sports media business, launches ‘OnTarget’, a future-proof solution for accessing reliable and robust first-party audience segments, in partnership with Permutive.

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How publishers are coping with an online advertising revolution

By The Permutive Team | April 16, 2024
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Permutive, Bauer Media Group and Future share their view on the path forward for publishers and advertisers post-cookie.

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