Press
How Trusted Media Brands Is Getting Advertisers to Ditch Third-party Cookies
Like a lot of publishers over the last 18 months, Trusted Media Brands, home to titles like Reader’s Digest and Taste of Home, has grown ad revenue thanks to investments in first-party data.
Read MorePost-third-party cookies: Are publisher cohorts the answer?
How publishers are able to glean first-party data from the behaviours and interests that users exhibit, rather than relying on identifiable information or just grouping people based on their demographics.
Read MorePermutive brings publishers, brands, and adtech together to deliver responsible advertising
Permutive launches the infrastructure for the responsible web – empowering hundreds of publishers, brands, and adtech companies such as The Financial Times, Penske Media Corporation, RocketMill, Kimberley-Clark, and PubMatic to work together to use data responsibly and restore consumer trust.
Read More