Press
Pick Your Audience Wisely – How Advertisers Can Help Build a More Responsible Web
Advertising Week – Isabella Jenkins, Agency Partner at Permutive, on why advertising strategies built from consented first-party data and without the use of sensitive third-party data will go a long way toward building a more responsible web and restoring consumer trust.
Read MoreHow Trusted Media Brands Is Getting Advertisers to Ditch Third-party Cookies
Like a lot of publishers over the last 18 months, Trusted Media Brands, home to titles like Reader’s Digest and Taste of Home, has grown ad revenue thanks to investments in first-party data.
Read MorePost-third-party cookies: Are publisher cohorts the answer?
How publishers are able to glean first-party data from the behaviours and interests that users exhibit, rather than relying on identifiable information or just grouping people based on their demographics.
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