Press
The future of adtech is about consent, not cookies
AdExchanger – A regulatory wave will force ad tech to evolve into a responsible ecosystem, where tracking and enforcing user consent at a granular data level will be a requirement.
Read MorePublishers hold a strong hand for the future of advertising; now they must play it wisely
DCN – Publishers have long had the benefit of their close, trust-based relationship with consumers; if well-managed and wisely leveraged, this gives them a data advantage in the evolving ecosystem.
Read MoreIdentity crisis: first-party data and beyond
Highlights from a roundtable discussion on the future of identity within digital advertising, where the conversation turned to the strengths and weaknesses of first-party data and the confusion surrounding alternative identity solutions in the marketplace.
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