Press
Publishers hold a strong hand for the future of advertising; now they must play it wisely
DCN – Publishers have long had the benefit of their close, trust-based relationship with consumers; if well-managed and wisely leveraged, this gives them a data advantage in the evolving ecosystem.
Read MoreIdentity crisis: first-party data and beyond
Highlights from a roundtable discussion on the future of identity within digital advertising, where the conversation turned to the strengths and weaknesses of first-party data and the confusion surrounding alternative identity solutions in the marketplace.
Read MoreWhy user consent and first-party data are vital to the future of advertising
ExchangeWire: Julie Vuibert discusses why user consent and first-party data will be integral to advertising of the future in this exclusive byline.
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