Press
Content and context make premium publishers’ audiences addressable
DCN – Read this piece by our Product Marketing Manager, Aarti Suri, on why consumers are already opting out of advertising more than ever and how publishers can still make those audiences available for advertising.
Read More75% of US & UK consumers uncomfortable buying from brands with poor data ethics
ExchangeWire – A new survey by The Harris Poll, conducted on behalf of Permutive and consisting of over 3,000 US- and UK-based adults, shows that consumers are concerned about their data privacy, being tracked online, and want more choice in the data they share with brands.
Read MoreHow SHE Media extends the use of first-party data to eCommerce and branded content
What’s New in Publishing – SHE Media explains how it uses first-party data to build cohorts based on purchase intent, deliver insights to advertisers from its branded content and build its community of publishers.
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