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Press

ReedPop launches new Engage data platform

By Robbert Van Der Pluijm | September 13, 2022

Built in partnership with Permutive, Engage will enable advertisers to reach customers across both ReedPop’s leading websites and physical events.

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Content and context make premium publishers’ audiences addressable

By Robbert Van Der Pluijm | August 29, 2022

DCN – Read this piece by our Product Marketing Manager, Aarti Suri, on why consumers are already opting out of advertising more than ever and how publishers can still make those audiences available for advertising.

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75% of US & UK consumers uncomfortable buying from brands with poor data ethics

By Robbert Van Der Pluijm | July 20, 2022

ExchangeWire – A new survey by The Harris Poll, conducted on behalf of Permutive and consisting of over 3,000 US- and UK-based adults, shows that consumers are concerned about their data privacy, being tracked online, and want more choice in the data they share with brands.

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