Press
Why “reject all” doesn’t mean you can’t serve advertising
Last week with my Co-founder, Tim, I took the tough decision to reduce the size of our team by 12%, to ensure the strength of the business through an economic downturn. We are losing amazing people through this, not because of anything they’ve done but because of decisions made under my leadership. As CEO, I’m…
Read MoreBrands need to accept responsibility for keeping consumer data safe
AdExchanger – When publishers are already seeing opt-out rates of up to 55% due to Chrome’s implementation of a “reject all” cookies option in Europe, does it matter if Google ever deprecates the third-party cookie? Our CRO, Mark Pearlstein calls on brands in his latest column in The Sell Sider.
Read MoreAdvertisers and publishers must work together to restore consumer trust
The Media Leader – Reduced addressability means a new way of buying and selling media is needed; one that puts consumer privacy at the forefront, while still driving revenue for advertisers and publishers.
Read More