Press
WTF are the ID-based vs. model-based approaches to data clean rooms?
Digiday – Watch this secret sauce-themed clean rooms explainer by Digiday’s Tim Peterson, featuring our VP Client Development Lauren Tiley, Essence Global’s Therran Oliphant, and Publicis Media’s Jess Simpson.
Read MoreUser privacy and revenue are directly linked for publishers
DCN – The evolution to more responsible marketing practices — where data is secure by design — is primed to benefit publishers.
Read MorePermutive teams up with PubMatic to solve adtech addressability crisis
Permutive is partnering with supply-side platform PubMatic to make first-party publisher data more accessible to advertisers – the partnership will help solve for 70% of non-addressable audience.
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