Press
Restoring consumer trust through closer advertiser and publisher collaboration
Advertising Week – When consumers “reject all” cookies, programmatic advertising no longer works, so advertisers must consider alternative strategies today.
Read MoreHow Publisher Cohorts can create opportunities for proactive publishers
SODP – Privacy has to be paramount for any advertiser that doesn’t want to risk its business. This is where seller defined audiences (SDAs) and publishers’ standard cohorts come into play.
Read MorePermutive named one of 10 European startups building trustworthy adtech
EU Startups – How innovation in ad tech can be used for good and how it can be harnessed in a way that connects brands and consumers when they need and wants it – and so without exploiting or being creepy.
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