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Publishers adopting first-party data strategies are already seeing huge lifts in advertising revenue and there’s more to come through closer partnerships with advertisers in the near future. That was the big takeaway from Permutive’s recent “Make Possible” virtual event “A Post-Cookie World – How Publishers and Advertisers Move Forward”. Penske Media Corporation’s (PMC) Chief Advertising…

Most B2B event marketers say the top goals for event programs in 2020 are driving brand awareness, lead generation, sales acceleration and boosting customer engagement. Although we’d underwrite any one of those goals, the impact of events on your business and the industry you operate in goes well beyond that. This year, the resurgence of…

Publishers have only just had to deal with GDPR and CCPA compliance and now they’re having to pivot towards a landscape where third-party cookies are crumbling and first-party data is king. Circumnavigating these choppy waters would be challenging at the best of times but Covid-19 lockdowns have thrown in the added complication of teams working…