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Find out how much of your data-driven ad revenue is at risk
Soon third-party cookies will no longer be available for audience targeting. Without that data, publishers’ audiences won’t hold the same value in the Open Marketplace (OMP) and it means 95% of the web will become anonymous to advertisers. To help publishers see how much of their data-driven ad revenue is at risk, we’ve created an…
Read MoreIDFA: The way users are tracked today is unsustainable
Apple’s privacy update for its Identifier for Advertisers (IDFA), requiring app developers to request permission from users to track them for ad targeting, will be released this quarter — adding fuel to the privacy fire. The changes will have a significant impact in the app ecosystem, to such an extent that Facebook, Snap and gaming developer…
Read MoreChampioning Black voices: “As a Black person within the corporate world, representation is not where it should be.”
To celebrate Black History Month (BHM) in the U.S. and Canada, BHM is taking over our Make Possible Bitesize podcast to shine a light on inspiring Black professionals. Our first episode is now live, featuring Ope Runsewe, Director of Partnerships at American Express in conversation with Michael Ogunjobi, Lead Customer Success Manager at Permutive. Runsewe…
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