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What the FLoC is a cohort? And what’s FLEDGE got to do with it?
On Monday 24th of January 2021, Google Ads released a number of proposals, which aim to enable use cases that previously relied on third-party cookies. In its blog post — “Building a privacy-first future for web advertising” — it details the progress of Google’s Privacy Sandbox technology by introducing “Federated Learning of Cohorts”, or FLoC — a…
Read MoreShow them, don’t just tell them – the secret to winning RFP responses
Essence recently held a webinar with top publishers to help them better understand what makes a winning response to an RFP. Here’s what they had to say. As confidence begins to return and advertisers replenish budgets, publishers can look forward to receiving an increasing number of RFPs for upcoming campaigns. Now, more than ever, it…
Read MoreWhy PMC says first-party data is “a win for everybody”
Publishers adopting first-party data strategies are already seeing huge lifts in advertising revenue and there’s more to come through closer partnerships with advertisers in the near future. That was the big takeaway from Permutive’s recent “Make Possible” virtual event “A Post-Cookie World – How Publishers and Advertisers Move Forward”. Penske Media Corporation’s (PMC) Chief Advertising…
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