Blog
Explainer: What are Publisher Cohorts and how do they differ from Google FLoCs?
Google has confirmed the inevitable, that it will not build any alternate identifiers to track individuals as they browse across the web, and their products will not support any identifiers in the bidstream in future. Without identifiers in the bidstream, working directly with publishers is going to be the only clean and safe route for…
Read More‘Diversity’ isn’t just one conversation: it’s billions
Introducing the Permutive and DICE ‘Make Possible’ podcast for Women’s History Month Different women have different histories. That’s why — for our only activity during Women History Month — the DICE community has partnered with Permutive to shine an intersectional light on the experiences of all women, and the fact no two journeys to equality…
Read MoreAccessing and Activating First-Party Data: Overheard at the Digiday + Permutive Lunch & Learn
By 2022 the third-party cookie will disappear. As brands search for ways to continue targeting consumers on the open web, with relevant and personalized content, many are turning to first-party data. Publishers are in a unique position — one where they can be fairly paid for the value they bring to the advertising ecosystem. That…
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