Blog
Why post-cookie solutions need to put user privacy first
During IAB ALM 2021, we hosted a session on “Balancing Privacy and Personalization in Today’s Digital Landscape.” The conversation included a spectrum of views from both the buy- and sell-side, and the overarching theme was privacy-by-design. Our panelists included: Mike Nuzzo, VP, Head of Data & Audience Intelligence at Hearst; Trace Rutland, Digital Hub Director…
Read MoreThree ways to take charge of your identity strategy
Data regulations and browser updates that aim to protect user-privacy are upending marketing strategies. With GDPR in the UK, CCPA in the US, the looming deadline for the removal of third-party cookies from Chrome, and additional announcements from Google about what is and isn’t allowed in their ecosystem, marketers are facing a confusing and fragmented…
Read More“We have an opportunity to take back the ecosystem”: Navigating Google’s privacy update
The news that Google will not build any alternate identifiers to track individuals as they browse across the web, and crucially, that their products will not support any identifiers in the bidstream in future, put the industry into a spin. To help inject some calm into the chaos, we held a customer-only event to discuss…
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