Blog
Identity is important but it’s not the cure-all solution
The push for consumer privacy is changing the advertising ecosystem. Every announcement and update creates another hurdle for publishers and advertisers. One of the most pressing concerns is around identity and whether using it for advertising is privacy compliant. Google recently shared that it will not build alternate identifiers to track individuals as they browse…
Read More“People want scale, but no one knows what scale is”: Why the Guardian is focusing on quality, not volume
Publisher first-party data is a core component of privacy-safe digital advertising. It creates a clear path through the chaos that’s being created by regulators and browsers, not only in the short-term but for building solutions that are fit for the future too. The shift towards protecting user-privacy also offers a chance for publishers and brands…
Read MoreTackling the identity challenge: Why every publisher has 100% visibility on their audience
The days of tracking users across the internet are over. As the industry reacts to the impact of regulation and browser developments on identity solutions, there are few important questions that we need to ask ourselves to remain focused on privacy — and ensure those that hold valuable first-party data, remain the owners of that…
Read More