Blog
How to take control of your data with Publisher IDs
Publisher data fuels the digital advertising industry, but this data is often packaged up and sold by third parties, resulting in publishers losing ownership of their data and compromising user privacy. Publishers can take back control of their data by building a publisher ID to understand and activate users across sites; those that do can…
Read MoreHow publishers are tackling data deprecation: Overheard at the Beeler.Tech + Permutive roundtable
Publishers face a kaleidoscope of identity solutions as the digital advertising industry reacts to privacy and browser changes — creating confusion about what will and won’t work once third-party cookies disappear. As debates rumble on, publishers, and brands, need to start working on a plan to future-proof their businesses. But what will be a priority,…
Read MoreClean rooms and second-party data deals: Five things we learned about brands’ and publishers’ data strategies
Collecting consented, first-party customer data is a challenge, but it’s also required to continue targeting and personalisation. It’s also just the first step. Publishers will also need to build strategies around first-party data, brands will need to build direct relationships to access those audiences, and both will need a way of transacting that keeps that…
Read More