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Announcing our $75M Series C funding led by SoftBank
Today we’re delighted to announce that Permutive has raised $75m Series C funding led by SoftBank Vision Fund 2, with previous investors EQT Ventures, Octopus Ventures, and ACE & Company also participating. It’s a massive milestone for the company, made possible by the people at Permutive and the trust and confidence of our customers. Our…
Read MorePermutive has secured $75M in Series C funding led by SoftBank Vision Fund 2
The funding will fuel Permutive’s mission to rebuild data in programmatic advertising to protect privacy. Permutive, an audience platform for publishers and advertisers, which enables media to be traded in a privacy-safe way, has secured $75M in Series C from SoftBank Vision Fund 2. It brings Permutive’s total raised to date to $105M, with previous…
Read MoreHow to take control of your data with Publisher IDs
Publisher data fuels the digital advertising industry, but this data is often packaged up and sold by third parties, resulting in publishers losing ownership of their data and compromising user privacy. Publishers can take back control of their data by building a publisher ID to understand and activate users across sites; those that do can…
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