Posts by Robbert Van Der Pluijm
GDPR five years on: Comment from Husna Grimes, VP Global Privacy at Permutive
Advertising Week – When consumers “reject all” cookies, programmatic advertising no longer works, so advertisers must consider alternative strategies today.
Read MoreWhy advertisers can’t reach 70% of their audiences
Advertising Week – When consumers “reject all” cookies, programmatic advertising no longer works, so advertisers must consider alternative strategies today.
Read MoreCairoRCSMedia achieves cookieless targeting with Permutive
CairoRCSMedia has already seen positive results with an increase of 88% in the performance (CTR) of first-party audience campaigns compared to standard web campaigns.
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