Posts by Robbert Van Der Pluijm
Why advertisers can’t reach 70% of their audiences
Advertising Week – When consumers “reject all” cookies, programmatic advertising no longer works, so advertisers must consider alternative strategies today.
Read MoreCairoRCSMedia achieves cookieless targeting with Permutive
CairoRCSMedia has already seen positive results with an increase of 88% in the performance (CTR) of first-party audience campaigns compared to standard web campaigns.
Read MoreLes Echos doubles data-driven ad revenue with Permutive tie-up
Les Echos-Le Parisien Médias has announced its first-party capabilities in partnership with Permutive, including first-year results, which saw a doubling in the publisher’s data-driven revenue.
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