Posts by Robbert Van Der Pluijm
CairoRCSMedia achieves cookieless targeting with Permutive
CairoRCSMedia has already seen positive results with an increase of 88% in the performance (CTR) of first-party audience campaigns compared to standard web campaigns.
Read MoreLes Echos doubles data-driven ad revenue with Permutive tie-up
Les Echos-Le Parisien Médias has announced its first-party capabilities in partnership with Permutive, including first-year results, which saw a doubling in the publisher’s data-driven revenue.
Read MoreWe’re AOP Digital Publishing Awards finalists
The Financial Times & Permutive are finalists for driving brand uplift via frequency.
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