Posts by Robbert Van Der Pluijm
Les Echos doubles data-driven ad revenue with Permutive tie-up
Les Echos-Le Parisien Médias has announced its first-party capabilities in partnership with Permutive, including first-year results, which saw a doubling in the publisher’s data-driven revenue.
Read MoreWe’re AOP Digital Publishing Awards finalists
The Financial Times & Permutive are finalists for driving brand uplift via frequency.
Read MoreGumtree is seeing positive results from using first-party data in direct deals
Short-term pain for long-term gain is a business cliche. But it’s not wrong, as online classifieds site Gumtree’s direct ads business shows.
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