Posts by Robbert Van Der Pluijm
Are Big Tech’s privacy updates sending the Open Marketplace into freefall?
Publishers and advertisers can no longer rely on IDs to reach audiences and measure performance.
Read MoreOpen marketplace vs direct advertiser-publisher buying
As the open marketplace collapses marketers should consider alternative ways to reach audiences at scale.
Read MorePublishers strike back: Meta axes news sharing in Canada after controversial legislation passes senate floor
Meta’s failure to realise the power of news and premium publishers in an era of fake news and brand safety will see more budgets spent directly with publishers.
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