Posts by Robbert Van Der Pluijm
How The Independent is building audiences and driving revenue
Past events & webinars How The Independent is building audiences and driving revenue Meet the hosts Morika Georgieva Director, Customer Success & Technical Services at Permutive Alistair Smith Head of Commercial Data & Insight, The Independent Watch this webinar as The Independent share insights from their transformative shift to being a first-party data-only publisher. Developing…
Read MoreAre Big Tech’s privacy updates sending the Open Marketplace into freefall?
Publishers and advertisers can no longer rely on IDs to reach audiences and measure performance.
Read MoreOpen marketplace vs direct advertiser-publisher buying
As the open marketplace collapses marketers should consider alternative ways to reach audiences at scale.
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