Posts by Robbert Van Der Pluijm
How publishers leverage first-party data to drive direct advertising sales and improve campaign performance
Past events & webinars How publishers leverage first-party data to drive direct advertising sales and improve campaign performance Meet the hosts Chloe Grutchfield GM, Publishers, Permutive Kate Barry Chief Revenue Officer, Mumsnet Victoria Trevillion Head of AdTech, Gumtree Gumtree and Mumsnet discuss solving for declining addressability and users opting out to drive revenue and performance.…
Read MoreHow The Independent is building audiences and driving revenue
Past events & webinars How The Independent is building audiences and driving revenue Meet the hosts Morika Georgieva Director, Customer Success & Technical Services at Permutive Alistair Smith Head of Commercial Data & Insight, The Independent Watch this webinar as The Independent share insights from their transformative shift to being a first-party data-only publisher. Developing…
Read MoreAre Big Tech’s privacy updates sending the Open Marketplace into freefall?
Publishers and advertisers can no longer rely on IDs to reach audiences and measure performance.
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