Posts by Robbert Van Der Pluijm
Advertising has an addressability problem; publishers can help
The answer to the OMP’s shortcomings and the need for addressability lies in publishers and direct-sold deals.
Read MoreA publisher’s guide to surviving open marketplace collapse
Guides & whitepapersDirect-soldFirst-party data A publisher’s guide to surviving open marketplace collapse The decline of the open marketplace (OMP) cannot be ignored. Addressability is at 30%, and OMP revenue is down by 25%. It’s time for CROs and publisher sales teams to look beyond OMP revenue and focus on direct-sold partnerships. Download this guide…
Read MoreHow Gumtree uses first-party data to win new business
How Gumtree uses first-party data to drive direct deals and win new business
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