Posts by Robbert Van Der Pluijm
A publisher’s guide to surviving open marketplace collapse
Guides & whitepapersDirect-soldFirst-party data A publisher’s guide to surviving open marketplace collapse The decline of the open marketplace (OMP) cannot be ignored. Addressability is at 30%, and OMP revenue is down by 25%. It’s time for CROs and publisher sales teams to look beyond OMP revenue and focus on direct-sold partnerships. Download this guide…
Read MoreHow Gumtree uses first-party data to win new business
How Gumtree uses first-party data to drive direct deals and win new business
Read MoreHow publishers leverage first-party data to drive direct advertising sales and improve campaign performance
Past events & webinars How publishers leverage first-party data to drive direct advertising sales and improve campaign performance Meet the hosts Chloe Grutchfield GM, Publishers, Permutive Kate Barry Chief Revenue Officer, Mumsnet Victoria Trevillion Head of AdTech, Gumtree Gumtree and Mumsnet discuss solving for declining addressability and users opting out to drive revenue and performance.…
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