Posts by Permutive
Publisher transformation: Machine learning experts
This article explores what is required to operationalise modelling to scale data and increase audience reach.
Read MorePermutive & Penske Media Corporation win 2023 AdExchanger Awards for Best Publisher First-Party Data Platform
Permutive and PMC are finalists for Best Publisher First-Party Data Platform at the 2023 AdExchanger Awards.
Read MoreAd targeting in transition: A Q&A with Permutive’s CEO & Co-founder, Joe Root
This Spotlight episode of The Rebooting Show, featuring Joe Root, CEO of Permutive, covers the loss of ad targeting signals, direct-sold advertising, and the shift in publisher incentives to build trust vs. build traffic.
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