Posts by The Permutive Team
Permutive announces strategic European hires
Pivotal hires for southern Europe and France at Permutive supercharge publishers’ ability to capitalise on the direct-sold opportunity.
Read MoreCapitalising on cohorts – looking ahead
Learn about the importance of direct relationships and the role of cohorts in maximizing addressability while reducing environmental impact in this article by Permutive’s Senior Customer Success Manager, Monica Rodil.
Read MoreSolving the advertising reach crisis
Programmatic advertising’s reliance on third-party cookies and the open marketplace is collapsing, and the path forward lies in privacy-safe, first-party data collaboration through direct advertiser–publisher partnerships, writes Permutive Senior Customer Success Manager George Alderson.
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