Posts by Permutive
Impacts of Apple’s latest privacy update thwarting ‘link decoration’
Digiday – In the long term, for publishers making use of their first-party data, it’s an opportunity for them to take back more control of CPM prices and encourage advertisers to buy against that data.
Read MoreWhat publishers can do about ITP 2.3
Please note that the below article was written before the March 2020 update to ITP 2.3. Following the update, link decoration is no longer a defining criteria for Apple’s ITP to trigger – so the method mentioned in this article to strip link decoration will no longer mitigate its side effects for any publishers who…
Read MoreThe server-side redirect for ITP 2.3
Please note that the below article was written before the March 2020 update to ITP 2.3. Following the update, link decoration is no longer a defining criteria for Apple’s ITP to trigger – so the method mentioned in this article to strip link decoration will no longer mitigate its side effects for any publishers who…
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