Posts by Permutive
Why publishers are missing out on data-driven revenue
Guides & whitepapersAdvertisers Why publishers are missing out on data-driven revenue Building new revenue channels, personalizing the on-site experience, and increasing advertising revenue are high priorities for publishers. For many, these needs have resulted in more mature data strategies — but this focus comes at a time when industry-revolutionising trends are changing the way media…
Read MoreHow Insider Inc is preparing for life after third-party cookies
Digiday – With the fate of third-party cookies in doubt, Insider Inc. has developed a way to provide advertisers with ad-targeting options based on reader interests and behaviors.
Read MoreThe five pillars of edge computing
Information Age – Why do we need Edge computing? What is it? What are the advantages? The five pillars to edge computing provide the answers.
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