Posts by The Permutive Team
Why fingerprinting is unlikely to succeed
Safari and Firefox blocked third-party cookies and Google announced that it will do the same for Chrome before the end of 2021. This creates a challenge for ad tech vendors and advertisers who rely on these cookies for audience targeting, frequency capping and attribution. As a result, vendors are looking for workarounds to maintain their…
Read MoreHow Stylist has been preparing for life without cookies
WNIP – The Stylist’s targetable inventory went from 45% of the users viewable in Google Analytics to 100% since using Permutive. Find out how The Stylist Group is getting more value out of their first-party data.
Read MoreMake Possible Online Summit – Video Highlights from the London Edition
Publishers, agencies and advertisers can together make possible a better advertising ecosystem for all in a post-cookie world, as executives came together at a high-level seminar hosted by data management platform Permutive.
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