Posts by Permutive
Let’s celebrate the decline of the third-party cookie
First published on DCN InContext. The “death” of the third-party cookie is a popular narrative shaping the advertising industry today. But while the usual story is one of doom and gloom for publishers the reality is altogether more positive. This is a headline we should celebrate. Consider this: For more than a decade, third-party providers…
Read More‘There is a trade-off’: How Immediate Media is preparing for a cookie-less future
Digiday – Immediate Media has been fleshing out ways advertisers can still identify audiences across its sites without relying on third-party cookies, which are increasingly being quashed by browsers and Europe’s tightening privacy laws.
Read MoreFirst-party data is the new currency as publishers prepare for a cookie-less future
WNIP – Publishers are looking beyond third-party cookies as regulations and anti-tracking measures by browsers get more stringent. “Browsers are now blocking 40% of publisher traffic, and the privacy-driven anti-tracking movement isn’t showing signs of slowing,”
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