Posts by Permutive
Google Kills the Cookie, Leaving Digital Media Companies Craving a New Way Forward
Adweek – Google’s announcement is a wake-up call for ad tech’s buy-side, as such outfits will begin to feel the pain publishers have felt since the dawn of digital advertising
Read MoreRIP third-party cookies: What Google’s ‘pivot to privacy’ means for publishers
WNIP – Google has confirmed plans to make third-party cookies obsolete within the next two years, with an aim to ‘build a more private web’
Read MoreWhat’s new in adtech in December 2020
WNIP – No that’s not a typo! Here’s a different take on new year predictions including some views from Joe Root, Permutive Co-Founder and CEO.
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