Posts by Permutive
Prioritizing first-party data in the age of privacy
Guides & whitepapersAdvertisers Prioritizing first-party data in the age of privacy Understand how to adapt to the new ad ecosystem. In January 2020, Google announced that it will phase out third-party cookies in Chrome within two years. This decision has shaken up the ad industry, which uses third-party cookies for audience targeting. This series of…
Read MoreThe State of the Publisher Industry – March 2020
On the 26th March we hosted our first “virtual” publisher breakfast of the year for our EMEA customers. The inaugural session in a series where we aim to get the publishing industry to collaborate, learn and also hear from the agencies and advertisers that make up our ecosystem. Breakout sessions We asked all…
Read MoreFirst-party data, scale and trust – the agency viewpoint
In conversation with Dave Carpenter, Head of Digital at Goodstuff Communications 2020 has been a year like no other for the advertising industry, a month ago all we could talk about was Google’s announcement to stop third-party cookies. News that shook the digital advertising industry. Since then we have been faced with a global pandemic…
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