Posts by The Permutive Team

As discussed in the article, ‘Why fingerprinting is unlikely to succeed‘, all three leading browsers, including Chrome, have stated that they will actively stop any fingerprinting activities. This article describes the different methodologies that each browser has in place to protect users and, ultimately, stop users from being tracked without their knowledge. Apple Safari makes…

Safari and Firefox blocked third-party cookies and Google announced that it will do the same for Chrome before the end of 2021. This creates a challenge for ad tech vendors and advertisers who rely on these cookies for audience targeting, frequency capping and attribution. As a result, vendors are looking for workarounds to maintain their…