Posts by The Permutive Team
Q&A: Permutive, using first-party data to boost publisher revenues
“Privacy must be at the core of every company’s operations – and this new prioritization requires a reset from the way businesses have previously operated.” WNIP caught up with Aly Nurmohamed, General Manager at Permutive to find out how they’re helping publishers capitalize on the pivot to privacy.
Read MoreThe future of media trading: a buy-side perspective
In conversation with Melissa Bonnick, SVP of Client Results at Dentsu Aegis Network, Programmatic; Patrick Kelly, Senior Vice President at Havas Media Group and Lauren Kroll, Associate Director of Programmatic Activation at Essence. Transparency, relevance and performance: three straightforward things that agencies are demanding of – and increasingly getting from – publishers as the digital…
Read MoreForrester Total Economic Impact Report
Guides & whitepapersAdvertisers Forrester Total Economic Impact Report Boost ROI by 291% with the right DMP We wanted a deeper understanding of the costs, benefits, and risks involved in deploying a data management platform (DMP), so we commissioned Forrester Consulting to conduct a Total Economic Impact™ study of Permutive’s Edge DMP.
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