Posts by The Permutive Team
Cookies, context and the metrics that matter – how publishers can climb the value chain
In conversation with Andrew Spurrier-Dawes, Global Digital Director at Mediacom The decade started with a bang and the bang got bigger: when Google announced it would block third-party cookies the industry knew it should change. When Covid-19 hit it knew it absolutely had to. If anything, the pandemic has just accelerated a process that was…
Read MoreThe Financial Times and Permutive honoured at the 2020 AdExchanger Awards
The Financial Times and Permutive have been honoured with three awards at the second annual AdExchanger Awards for Best Data Enabling Technology, Best Publisher Side Data Platform and Best Publisher Side Technology.
Read MoreWhat Happens in Adtech – Talking identity in a post-cookie world
In this episode of What Happens In Adtech, Kristy Schafer, VP Americas, discusses identity and what it looks like for publishers in a post-cookie world.
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