Posts by The Permutive Team
A history of IDFA – Apple’s privacy U-turn
Apple’s recent announcement of changes to IDFA, its proprietary user identifier, signals a significant step change in the company’s approach to in-app user privacy by giving the user the upper hand for the first time. Not only that, the change is representative of a trend and a general change in attitude that we’re seeing in…
Read MorePutting privacy first: addressing the identity crisis
There is a growing consensus within the advertising industry that the demise of third-party cookie tracking is an opportunity. Advertisers, agencies, publishers and analysts are all in favour of a fairer internet – as our Make Possible series of events shows. But we also acknowledge that there are still steps to take, and that…
Read MoreAdvertising’s great unknown: why audience intent matters more than identity
DCN – Today’s publishers are leading the way when it comes to reimagining advertising in a world without third-party cookies. They started thinking about a future based on first-party data long before Google announced that it would discontinue support for third-party cookies. But now, publishers have an opportunity to reshape the industry for the better…
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