Posts by The Permutive Team
First-Party Data Gets a Second Look
AdMonsters – “The challenge with the way identity has been used for advertising over the last decade is that it doesn’t respect user privacy or provide any visibility into what happens to that data.” AdMonsters caught up with Aphrodite Brinsmead, from Permutive’s Product Marketing Team, to dive deeper into Permutive’s views on identity and what’s…
Read MoreMake Possible Bitesize: A new podcast by Permutive
Introducing Make Possible Bitesize, a new weekly podcast brought to you by Permutive, championing change in publishing, advertising and beyond. Each episode, we will ask an inspiring guest 3 questions about their careers, their lives, and how they’re making change possible, all in under 10 minutes. On our inaugural show, Kristy Schafer, VP Americas, Permutive…
Read MoreIDFA – the next third-party ID to fall
Apple’s user privacy crusade is once again shaking up the ad ecosystem – this time, in-app. A quick recap of IDFA… IDFA (ID For Advertising), Apple’s proprietary advertising identifier, performs a similar function in-app that third-party cookies do in-browser. Tied semi-permanently to user devices, IDFA has facilitated in-app user targeting and data attribution for eight…
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