How to grow deal revenue with insights to extend brand reach
This article focuses on Permutive’s new product, Prospecting, which accelerates publishers’ direct deal pipeline.
Read MoreFour steps to checking your addressability
Publishers have the power to identify and solve addressability issues, starting with checking their own addressability. Here’s a step-by-step guide.
Read MoreThree steps to becoming a modern media company
The CTV ad ecosystem is ripe for innovation regarding audiences and targeting; here are three considerations for becoming a modern media company.
Read More