Permutive today announced a partnership with Neustar Inc., a TransUnion company, to enable trusted connections between advertisers and publishers by bridging the gap between consumer identity data and a privacy-first web. The partnership brings together the Neustar Fabrick™ data connectivity platform within the Permutive Audience Platform for advertisers and publishers to collaborate securely without the…

Publishers have a wealth of first-party data and unrivalled insights into their audiences. As advertisers shift their focus in the wake of deprecating third-party cookies, publishers need to be ready with a strategy that offers a unique, sustainable and privacy-safe alternative.     In a fireside chat at the Digiday Publishing Strategies event, Jo Holdaway, Chief Data…