How Time Out is preparing for life after cookies
Digiday – Time Out’s addressable audience pool has increased fivefold since switching to Permutive. Find out how Time Out Group plc is getting more value out of their audience data.
Read MoreExchangeWire Predictions 2020: Privacy
ExchangeWire – Predictions for privacy in 2020 where our very own Joe Root discusses how publishers who change their business models can thrive in a world where first-party data is king.
Read More‘There is a trade-off’: How Immediate Media is preparing for a cookie-less future
Digiday – Immediate Media has been fleshing out ways advertisers can still identify audiences across its sites without relying on third-party cookies, which are increasingly being quashed by browsers and Europe’s tightening privacy laws.
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