Digiday – Immediate Media has been fleshing out ways advertisers can still identify audiences across its sites without relying on third-party cookies, which are increasingly being quashed by browsers and Europe’s tightening privacy laws.

WNIP – Publishers are looking beyond third-party cookies as regulations and anti-tracking measures by browsers get more stringent. “Browsers are now blocking 40% of publisher traffic, and the privacy-driven anti-tracking movement isn’t showing signs of slowing,”

Digiday – In the long term, for publishers making use of their first-party data, it’s an opportunity for them to take back more control of CPM prices and encourage advertisers to buy against that data.