WNIP – The Stylist’s targetable inventory went from 45% of the users viewable in Google Analytics to 100% since using Permutive. Find out how The Stylist Group is getting more value out of their first-party data.

Publishers, agencies and advertisers can together make possible a better advertising ecosystem for all in a post-cookie world, as executives came together at a high-level seminar hosted by data management platform Permutive.

Adweek – Google’s announcement is a wake-up call for ad tech’s buy-side, as such outfits will begin to feel the pain publishers have felt since the dawn of digital advertising