How first-party data tech companies will save advertising
New Digital Age – Privacy-first data companies have been the financial success story of the summer. From the growth in LiveRamp to the financial sector darlings of InfoSum, Permutive and Mediarithmics to the already hot CDP space. It is these companies and more that are attracting the investors, talent and clients over the summer. Yet…
Read More‘A significant uptick in deal flow’: Why Europe is becoming a hotbed of ad tech innovation
Digiday – The European ad tech sector has often been perceived as being in the shadow of its U.S. counterpart. The addressable consumer market is smaller and there has been less supply of venture funding for European startups. But against a backdrop of EU data regulation and wider moves from browsers and tech platforms to…
Read MorePermutive Raises $18.5 Million as the Search for a Cookie Alternative Continues
AdWeek – Permutive, a publisher-focused data management platform (DMP), has raised $18.5 million in Series B funding. The cash injection comes as the digital advertising industry faces increased regulations and the depletion of third-party cookies.
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